The emergence of internet technologies and educational progress makes the issue of finding effective learning techniques quite urgent nowadays. The need for the memorizing big amount of information demands the application of new learning methods and approaches as well as the improvement of the studying mindset. PapersGear research group suggest a new cognitive perspective on the effective learning strategy. The compilation of tips, presented in the infographics, proposes effective principles for memorizing, structuring and organizing learning process, which could make the learning activity as enjoyable and productive as possible.